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T H E 
S T O R Y

Pure Foxx is not just a nail polish; it's a movement that empowers you to redefine beauty on your own terms.

The Short Version

We saw a gap in the market and decided to fill it with something luxe and unapologetically edgy that suits every individual.


Pure Foxx is not just nail polish; it's a movement that empowers you to redefine beauty on your own terms. Our line of unique and daring shades will make heads turn and hearts race. Pure Foxx bottles are sleek, stylish, and unapologetically bold, just like the individuals who rock the polish within them. They exude pure luxury without conforming to ideas of what nail polish should be. Your nails, your rules.

We've ditched the ten nasties that you'll find in traditional formulas, because who needs that kind of toxicity in their life? Not us and not you! Pure Foxx polishes are non-toxic, 10-Free, breathable, plant based and cruelty-free. The best part? Pure Foxx is made right here in Australia.

It’s time to make a statement and dominate the game, one nail at a time.

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B L O G S

LATEST TRENDS, NEWS AND ALL THINGS PURE FOXX


The Art of Nail Domination

You’ve prepped fearlessly, nailed the base coat, applied your colour and sealed the deal with a Pure Foxx top coat. So, what’s next?


Tips to Ultimate Polish Perfection

Whether you're a nail polish newbie or a seasoned lacquer lover, we've got you covered with an arsenal of preparation and application tips for ultimate polish perfection.

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